PHASE 1: GEO, AEO Audit & Content Gap Analysis. We begin by auditing your current digital presence to evaluate how well your brand, website, and content are positioned for inclusion in LLMs and generative search engines. This includes analyzing branded search presence, entity recognition, structured data usage, topical authority, and how your content aligns with AI-friendly formats. We identify content gaps, weak signals, and missed opportunities that could prevent inclusion in AI-generated responses.
PHASE 2: AI-Optimized GEO Strategy Development. Based on audit findings, we craft a tailored AI Search (GEO) Strategy that aligns with your business goals and complements your existing SEO and content marketing initiatives. This strategy includes entity optimization, schema recommendations, topical cluster planning, and reputation-building tactics designed to increase your brand’s likelihood of being surfaced in AI-generated answers. We also define benchmarks and AI-relevant KPIs to measure impact.
PHASE 3: Website, Content & Entity Technical GEO. We execute the GEO strategy by enhancing on-site structure, updating content to reflect strong entity associations, and creating new content assets purpose-built for generative engine visibility. This includes long-form authoritative content, FAQ blocks, glossary sections, citations, and schema markups that improve your brand’s credibility and visibility in LLMs. We also help build off-site signals such as backlinks and brand mentions to reinforce trust.
PHASE 4: GEO and AEO (AI SEO) Citation Strategy. Brick Marketing will review and evaluate the citations that matter in the AI platforms and resonate with your industry and competition. Then you will receive a citation development strategy and we will research, create and implement new GEO citations that improve AI search visibility and drive targeted people to your website and help elevate your brand.
PHASE 5: Ongoing GEO Monitoring & Adjustments Based on AI Trends. AI search is constantly evolving. In this phase, we provide ongoing monitoring of your brand’s visibility in AI engines, adjusting tactics based on changes in how LLMs behave and new tools like used with Google Search Console, Bing CoPilot, ChatGPT, SEMRush and many others. We provide transparent reporting and adapt your strategy to stay ahead of AI trends—ensuring your business remains visible, cited, and trusted across the evolving search landscape.
Generative Engine Optimization helps businesses become visible in AI generated answers across platforms such as ChatGPT, Gemini, Claude, Perplexity, Copilot and other AI systems. It strengthens the signals that AI systems analyze when determining which companies to reference when answering questions.
Brick Marketing integrates Generative Engine Optimization with traditional SEO and structured content marketing so that your company builds authority across search engines and AI driven discovery.
Brick Marketing approaches AI Search through a structured process that combines technical SEO improvements, Generative Engine Optimization, and strategic content marketing. This approach strengthens the clarity, authority, and relevance signals that AI systems rely on when generating answers.
Our process strengthens expertise signals so AI platforms can identify your organization when relevant topics arise.
Content plays an important role in helping AI systems interpret the expertise of a business. Educational content that clearly explains industry topics strengthens the signals that AI systems evaluate when generating answers.
Brick Marketing develops structured content programs that support both traditional search visibility and Generative Engine Optimization (GEO).
AI visibility is measured by evaluating signals that indicate whether AI systems recognize and reference a business. This includes analyzing entity recognition, citation signals, topic authority, and how often the organization appears in AI generated responses.
Brick Marketing continuously monitors these signals and refines the strategy to strengthen authority over time.
